We have a lot of checks and balances to make sure everything we post is timely and accurate. To ensure that the correct information is being posted, we have guidelines in place and we always have a meteorologist on duty to review posts before they are published if needed. Watson: It’s important for all of us at The Weather Channel to post the most accurate information online and on social channels. I don’t want to miss anything.įact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News CCO: What about fast-moving systems in which you’re not sure of the accuracy of the information you see online? What type of guidelines do you follow to ensure that you’re sharing good content? With weather reporting, social media coverage is a 24/7 job it never ends. My role requires long hours to be sure everything is quality-checked and to ensure that we are getting people the information they need to stay safe. isn’t ideal for breaking news b/c info is served based on user habits & preferences. If we’re following tornadoes in Louisiana or Mississippi, for example, we have automated location-based alerts that go out. Twitter, however, allows us to push out alerts as they are issued and we are able to update forecasts in real time. Social media is a great vehicle to disseminate this information but there are definitely challenges.įacebook isn’t ideal for breaking information because information is served up to users based on habits and preferences. Watson: We want to make sure people have a way to get real-time information if they can’t see it on TV. How to Build a Smart Yet Simple Social Media Marketing Plan CCO: There must be risks related to reporting breaking weather news via social media. We are excited and looking forward to this year’s total solar eclipse. A lot of our meteorologists are big space geeks, so we also post information about satellite launches, different astronomical events, etc. It even affects the economy and what you purchase. Weather impacts every part of your life, whether you realize it or not. In addition to breaking weather information, we also post about a lot of other weather verticals, such as wildfires or drought. has meteorologists on #socialmedia team to ensure accuracy, says Click To Tweet We have meteorologists on the social media team to ensure that we’re always posting accurate information. One of the most critical responsibilities of my job is during severe weather outbreaks we use Twitter to break down storm information to our followers, making sure people have the information they need to keep themselves and their families safe. Watson: At The Weather Channel, our main goal is to provide weather information to help our fans plan their day and stay safe during severe weather. CCO: How do you manage the amount and variety of information you curate every day? “The Weather Channel is a dream job for a weather nerd like me,” says Watson. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |